"Neither revolution nor reformation can ultimately change a society. Rather you must tell a new powerful tale, one so pervasive that it sweeps away the old myths and becomes the preferred story, one so inclusive that it gathers all the bits of our past and our present into a coherent whole, one that even shines some light into the future so that we can take the next step. If you want to change a society, then you have to tell them an alternative story."
- Ivan Illich
